The finance budget section for our camping will depend on the various tools that we intend to use for our camping. Depending on the tools (Blog, Press Release, MRT and Buses Adverts, Newspaper Adverts, Magazines Adverts and Celebrity Talk Shows) we intend to use we have come up with the budget for our camping.
A. Celebrity Talk Show
If we use a famous celebrity to talk about
Cyber Bullying we see that the cost will vary per celebrity, but it will
usually always be in million regardless the celebrity, used.
B. Newspaper Adverts
In Singapore the main languages that are spoken
are English, Chinese and Malay and accordingly they are various newspapers in
Singapore. The costs vary as per newspaper. Different newspapers have different
criteria for the advertisement printed. Costs are as follows:
S.No
|
Newspaper Name
|
Criteria for each newspaper
|
Cost depending on the criteria chosen (SGD)
|
Size of advert display
|
Total Cost per day
|
Number of days advert run for
|
Thus total cost
|
1.
|
Strait Times Newspaper (English)
|
Monday to Wednesday (Base
Rate)
|
$41.50 per cm (Base rate)
|
18x15 cm
|
$1,369.50
|
3 days
|
$5,478.00
|
2.
|
My paper (English)
|
To run for duration of 3 days
|
$517.44 (Per Day)
|
18x15cm
|
$517.44 (Per Day)
|
3 days
|
$2,069.79
|
We intend to use the I-weekly magazine in Singapore
|
Double page advert cost
|
$7,600 (Total cost)
|
| S.No. | Advert Type | Duration of Advert | Main Line (All Excluding Circle) (Based on the 4 lines operational in 2013) | Number of trains we intend to use | Total cost (looking at 4 trains for 4 weeks) |
1
|
Concept Train (entire
train exterior)
|
4 weeks (minimum)
|
$8,000 per week/per
train thus 32,000
|
4 trains
|
128,000
|
E. Bus Adverts
| S.No. | Type of bus | Minimum add period | Monthly rate per bus | Number of buses we intend to use | Total cost |
1
|
Wholly Painted Bus
|
3 months
|
$2,990
|
4 buses
|
$179,400
|
| Thus Total Cost Comes To | $322,547,79 SGD | |
Time budget:
Guys. Above is all the claculation costs for the bugets avaliable. The budgets vary according to the tools used. The blog and the press relase do not have any costs attacthed to it. the other tools that we are using which are the MRT and Buses, Newspaper Adverts, Magazine Adverts and Celebrity Talk shows have costs attached. Provided above are the various costs avaliable under each option and what are the costs for each of these options for example we intend to use newspaper add for our camping as discribed under tools and tactics, so they are many newpapers in Singpaore which can be used and they are avalaible in diffrent languages. So we now need to decide which newspaer we intend to use. Now costs will vary accoring to which newspaper we intend to use and which page we intend to place our advert into. Once we decide on these thigns we can calculate total cost for newspaper advertisment. Likely we need to do the same for the other tools such as Magazine, Train Adverts and Bus Adverts determining which type to use and thus what will be the total cost for each type of media and thereby calculating the total cost.
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